One of the most versatile packaging styles for beverages, a 250ml can comes with several advantages that attract consumers and manufacturers. This size is the recipe sweet spot, somewhere between practicality and portion control...it's just enough for 1 person. Again, Cheeky Monkey has expanded its specialist wine range with a trial pack of three single serve bottles in 250ml format direct to consumers who may not wish to commit their taste buds or calorie count (wood aged Semillon) to the full 750mL treatment. There are still 100 calories in a single, serving-sized can (250ml), however this new size option means fewer calories overall and allows consumers to enjoy smaller portions without missing out.
Meanwhile the perfect size of 250ml ensures it can be taken on-the-go, slotting into bags and cup holders with ease. This nature of portability is what suits the on-the-go lifestyle that has become so common in our society, and one where convenience often drives buying decisions. For instance, the 250ml can of Red Bull energy drink has to a certain degree become synonymous with this market and demonstrates how well placed they were in aligning their products to what consumers wanted - instant uplfits on-the-go.
The 250ml can is a superb option for limited-edition or premium beverage ranges from a marketing point of view. The smaller size also makes it perfect for trial purchases, as consumers can now sample new flavors without having to buy larger amounts. Brands such as Coca Cola have effectively implemented this through periodic launches of 250ml can which are limited flavors and seek to act leverage on the buzz created around it.
At the forefront of this is a cost-effective 250ml can which delivers on both production and distribution efficiencies. Material savings and waste reduction in packaging (which is expected to drive ever more powerful consumer demand for environmental protection) even become possible with the smaller size. For example, aluminum cans are 100% recyclable (neither paper nor PET bottles can say that) and smaller sized cans means a lower carbon gastropod for the beverage production and distribution process. This makes it one of the largest recycling rates in packagingindustry, proving its role for sustainability.
With this sized can, importance will also be placed on shelf life - and here the 250ml delivers its goods as well. Not only does aluminum provide bulk and strength, but it is also a very effective barrier to light and oxygen that can compromise beverages flavor & performance. This preservation ability is incredibly important when quality products like craft beers and artisanal sodas are considered because flavor profiles are everything.
The aesthetics of the 250ml can are also a winner. Aesthetically pleasing in its sleek, modern design is the brandable canvas for your marketing and branding efforts. This is something companies can work on by using attractive graphics and colors that grab attention of the consumers in their stores, to increase sales. Its compact form factor even supports brand- and occasion-specific packaging, like multi-packs or thematic sets - elevating its appeal to consumers.
The 250ml can is one that combines practicality, convenience and looks to appeal in equal measure to both producers - who love the economy of space it offers them on their filling lines - as well as consumers. And this is why it will be a preferred packaging option in the competitive beverage market for many reasons of giving convenience, sustainability and effective branding.